When you record at a Shock City podcast studio, you'll be guided by highly-skilled sound engineers with unquestionable attention to detail. 

Simply put, just like a blog, website or social media page, podcasting helps you build an audience. As your audience increases and more people tune in, you'll be able to reach more people with your message. Your most loyal listeners will come back for more, perhaps even making your podcast — your voice — part of their daily, monthly or weekly routine.

If it's your first time podcasting, here are some considerations: 

1. Why should I create a podcast?

You should create a podcast if you’re looking to connect with a specific audience. It could be a public audience such as potential clients or folks who share your niche passion, or it could be an internal audience such as employees of your company with whom you need to communicate efficiently.

2. What should I say in a podcast?

The content and format of a podcast can take many forms, but one thing that nearly all successful podcasts have in common is that they remain steadfastly dedicated to the relevant interests of their audiences. As a podcaster, your primary job is to hone in on your purpose and make sure that each episode is fascinating, informative, or entertaining to the listeners. 

3. How long should my podcast be?

Your podcast should be as long as it needs to be to discuss the topic(s) at hand - in short, there are no rules. Some of the most popular podcasts are several hours in length. However, audiences for most shows have limited free time and attention span, so we recommend episode lengths of approximately 30 minutes as a starting point. If your podcast can be consumed in one “sitting”, that’s ideal. A length of ~30 minutes allows an average listener to consume an episode during a commute to work or a workout at the gym, for example.

4. How much studio time will I need to record my podcast?


A good rule of thumb is to take what you expect your total running time to be, then double that time.


5. How often should I podcast?

The frequency of episodes will be partially dictated by the amount of content you have to share and the length of your episodes (even the most dedicated StarTrek fan would run out of topics quickly if she or he released a two-hour episode daily). What’s most important is consistency. Pick a release schedule and resolve to stick to it. A weekly release is generally a happy medium to keep the content fresh while still be frequent enough to stay top-of-mind in your audience’s rotation of podcasts. Your listeners will quickly learn to look forward to new episodes if they know when the next one will drop.

6. What if I want to use third-party copyrighted material in a public podcast?

To use third-party copyrighted material in a podcast that will be distributed to the public, podcasters need to either obtain permission from the copyright holder or ensure that the copyrighted material falls within an exception to the need for permission, as outlined U.S. fair use procedure and practice and the TEACH Act. 


When you're ready to record, we'll be here with convenient studios in several locations throughout the St. Louis area.


Click the link below to schedule a studio session to record a podcast.